Advertising for People Who Don't Like Advertising

home > book details

Advertising for People Who Don't Like Advertising
KesselsKramer \| € 27.99
subject: Business and Economics,
ISBN: 9781856698252 \| ISBN-10: 1856698254
Laurence King Publishing \| publication date: 05/2012
UK Edition \| Hardback \| 240 pages\|
large quantity order discount information
If not in stock, the expected delivery time will be 7-10 working days. For an exact stock check, please contact one of our stores
description This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. 'Advertising for People Who Don't Like Advertising' is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Share \|

	Special Store Hours this weekend
	Magic the Gathering tournament at ABC Treehouse on May 26th!
	Receive an ABC discount at Rialto!