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home > book details

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

book cover ISBN'.9781586485733.'




Drew Westen | € 18.99
subject: Political Science, Political Process - Elections
ISBN: 9781586485733 | ISBN-10: 1586485733
publisher: PublicAffairs | publication date: 05/2008
US Edition | Trade Paperback | 496 pages| | New|
large quantity order discount information
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description
A study of how the mind works, and what this means for why candidates win and lose elections. It shows through a whirlwind tour of American political leaders how electorates vote not with their heads, but with their hearts. It examines data across several Presidential elections from the 1950s onwards.

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