Marketing from the Trenches: Your Guide to Retail Success

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Marketing from the Trenches: Your Guide to Retail Success	featured on our
Rudolf J. Waldner \| € 16.99
subject: Business and Economics,
ISBN: 9780978989309 \| ISBN-10: 0978989309
publisher: Gotham City Publishing \| publication date: 11/2006
UK Edition \| Paperback \| 128 pages\|
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description Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three 'P's are far more relevant than the scholastic marketing model's four 'P's, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that won't allow the reader to put the book down.
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