Press Release: June 13, 2012
Marketing from the Trenches: A talk by Rudolf Waldner
 How can you grow your business ethically and economically, and have fun doing it?
Rudy Waldner's book Marketing from the Trenches, along with his lectures and interviews, answer this question. Mixing folksy style with essential marketing tips, his Trench Marketing Program has been adapted and implemented across different industries. Waldner has a proven track record in retail sales and management, and his no-nonsense approach is guaranteed to grow your business.
An overwhelming zest for life and insatiable wanderlust bring Rudy to Amsterdam on Monday June 25. He will give a talk at the ABC Treehouse, Voetboogstraat 11 in the city center, starting at 8pm.
For more information please contact Rick Lightstone at rick@abc.nl, or call
0652625101
Links:
* http://www.trenchmarketer.com
ABC Book:
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Marketing from the Trenches: Your Guide to Retail Success
by Rudolf J. Waldner
Gotham City Publishing, UK Edition
ISBN 9780978989309, € 16.99
Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the schola... read more |
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Company Info:
The American Book Center (ABC for short) is an innovative and stubbornly independent English-language book company with stores in the heart of Amsterdam (1972) and The Hague (1976). Our team of more than 40 funky, geeky, and knowledgeable international booksellers make great customer service their first priority and most of them are also buyers for the unique selection of books, magazines and merchandise ABC has on offer. Our stores have about 60.000 titles in stock, and our website, www.abc.nl, offers an additional 7 million titles. ABC specializes in (niche) genres like graphic design, comics, business, psychology, music, history but also stocks the latest (fiction) bestsellers and hard-to-find titles.
With the introduction of the Espresso Book Machine in 2010, ABC was the first bookstore in continental Europe to offer on-demand book printing services.
The ABC Treehut in The Hague, and The ABC Treehouse in Amsterdam are additional locations for many of our events, as well as a broad spectrum of community happenings and workshops.
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