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ABC News Mailing
Happy Thanksgiving Booklovers!
In This Issue:|
|Thanksgiving Day is almost here!|
This year Thanksgiving Day is on Thursday, 26 November. It is our favorite day of the year, when we celebrate having the best customers in the world and give everyone a 10% extra discount (that makes 20% if you normally get 10%!) on our in-store stock. |
Registered ABC Card holders can expect a little gift in their mailboxes in the coming week or so, and in the rest of this mailing we will let you know all about our plans for this fun and festive day. Both stores will be open from 10 AM until 9 PM, and we hope many of you can join us on this fun and festive day!
|You know you are a real ABC Booklover when...|
- you receive our Booklover (Thanksgiving) gift voucher in the mail next week
- you possess a Booklover bag
- use a Booklover bookmark in your books
- own an ABC Booklover card (new design from 26 November)
- see a Booklover sticker on your gift wrapped book
Why this Booklover bonanza?
Because we are BOOKLOVERS for BOOKLOVERS and have been for the past 43 years! We started out as the cheapest bookstore in town, importing (mostly) leftover paperbacks from the US. Since then we have grown into an organization of 40+ dedicated, knowledgable booksellers who are also responsible for buying books for one or more sections. We might not be the cheapest anymore but we strive to offer you the best selection and to create a perpetual browsing paradise with your help and imput. So thank you all you faithful ABC booklovers for helping us do what we like doing best.
The ABC Booklover card
The ABC discount card was introduced soon after we started in 1972. For many years we were the only ones who offered a member card to their customers. While lots of companies now offer fancy plastic customer cards we stay true to our paper origins with our new ABC Booklover card. Same discount, different feeling. You have gotten to know us and we have gotten to know you over the years and whether you are an ABC relic or whether you have just found us, you are a Booklover!
Over 2 years ago we proudly introduced the sturdy and pretty cloth Booklover bag. It was an instant hit. You can buy one for only €3,50 or get one for free with your purchase over €70,-. We recently asked you to send us your favorite book quotes to be printed on the Booklover bag and many of you replied with lots of great quotes. We will let you know soon which three people have won their favorite quote on our bag. These special edition Booklover bags will be printed locally in small quantities and will be sold in the stores for €7,- starting in early 2016.
Booklover Thanksgiving Voucher
Every ABC customer who owns an ABC card that was valid! on November 1, 2015 (and is correctly registered in our database) will receive our €7,- Thanksgiving gift voucher in the mail within the next week or so. It is valid from 26 November until 31 December 2015. Don't forget to use it! You can also use it in combination with your 20% discount on Thanksgiving Day in our stores.
Being an ABC Booklover and owning an ABC (Booklover) Card also means that you sometimes get discounts on special courses at the ABC Treehouse or Treehut (if organized by ABC).
|FOOD and BOOKS are to Share: Soup for Syria|
This year, on Thanksgiving Day (26 November) in Amsterdam and on 28 November in The Hague, we want to share a heartfelt and welcoming cup of soup with you. Many of our customers are expats who know what it's like to miss their country of origin, whether they left by choice or circumstances. |
The soups we will offer are based on recipes from the recently published Soup for Syria cookbook. Cookbook writer/initiator Barabara Massaad approached chefs and cookbook authors from all corners of the world and asked them to help food relief efforts to alleviate the suffering of Syrian refugees. Recipe contributions were made by Yotam Ottolenghi, Claudia Roden, Anthony Bourdain, Sally Butcher and many others
ALL proceeds of this book and the cups of soup you buy, will be donated to UN refugee agency UNCHR, which has assured that 100% of the donations will go to fund food relief. Buy more than one copy of this heartwarming soup cookbook for your mum, your best friend or your employees and make a difference by sharing.
Soup for Syria: Preview the cookbook here
Organize your own Soup Drive in December or January
ABC and Pavillion Books are donating 5 Soup for Syria Cookbooks to ABC customers who plan to organize a Soup Drive for UNCHR in December or January. Send an email to email@example.com with the date/time/place of your Soup Drive, and please the links to your social media announcement(s).
‘Soup is elemental, and it always makes sense, even when the world around us fails to’ – Anthony Bourdain
‘Soup is the ultimate comfort food: nurturing, sustaining and all good things. One recipe is a drop in the ocean, but if awareness of the plight of the Syrian refugees is raised with each batch made and shared then that is a force for good…’ – Yotam Ottolenghi and Sami Tamimi
‘My hope is that this project is a success and the book helps to keep the plight of Syrian refugees in people s minds and that it will raise funds to alleviate their awful living conditions until their future is settled…I am so glad that it is part of this humanitarian project’ – Claudia Roden
Special thanks to ABC customer Angelica Vigilante for bringing this book to our attention.
Join us for our annual homey Thanksgiving feast! |
We’ll have a delicious traditional menu to share. We’ll provide the basics: turkey, vegetarian main dish, mashed potatoes, gravy, dressing, sweet potatoes and corn; you’ll bring a starter or dessert to share.
Dinner is from 18.00-20.00. Everyone is welcome but please do make a reservation so we know how much food to prepare.
Cost: €20 (€5 for children under 10) including coffee and tea, soft drinks, wine and beer.
Reserve here if you want to join our Thanksgiving Dinner in Amsterdam.
Reserve here if you want to join our Thanksgiving Dinner in The Hague.
|Saying Goodbye to Joe in The Hague|
Thanksgiving Day will be Joe's very last work day. |
If you have known Joe in the 40+ years that he has worked at ABC, please drop by The Hague for this last chance to say goodbye and to wish him well. Joe will be holding court all afternoon, all through the store.
If you can't find him, just ask one of the other staff members where he might be and we will be happy to point you in the right direction.
|Better World Book Drive: Thanksgiving Edition|
The book donation boxes are back in the stores again! We invite you to say THANK YOU again this Thanksgiving by passing on (more of) your books. |
Over the past few years, ABC and many of you have donated your old books to BetterWorldBooks (BWB). We can’t think of a better organisation to give your old books to. To date, more than 10.000 of the books you donated at ABC have found new homes.
BetterWorldBooks has raised millions of dollars for literacy, saved millions of books from landfills, created jobs for hundreds of people, and provided wonderful books to millions of readers worldwide. The story is still being written, and you can help write it.
The books can be English, Dutch, German, French or Spanish, but please be sure to also check the BWB Donation Guidelines.
The book drive starts on Thanksgiving Day and will last until 11 Januari 2016.