SNEAKERNESS CONVENTION, AMSTERDAM 2011

We live in an era in which wearing sneakers has became a part of popular culture that extents far beyond athletic activities. With their widely varying styles, colours and designs, they have become a way of making a statement in youth culture. They influence fashion, and serve as individual expressions of identity.

Sneakerness is dedicated, in an informal manner, to the documentation, promotion and and spread of the sneaker culture. with the sneaker-culture. We offer sneaker lovers and fans a place to trade, buy, sell and experience sneakers.

Following on from the success of Sneakerness conventions in Berne, Zurich, Vienna and Cologne, the event is coming to Amsterdam for the first time.

Selected Sneaker and Lifestyle Brands will present their exclusive styles and collaborations at specifically-designed booths, in the Zuiveringshal West of the Westergasfabriek.

In addition,  scene-stores like  8 Sneaker or No Boys Allowed and an illustrious array of legendary vintage-dealer and private diggers with show treasures from their collections. Several footwear brands, from boutiques to the  big brands will also attend. The supporting program includes a kids’ corner, live-customizing and a sneaker-painting exhibition.

ABC will be there with a selection of great titles, including:

• Customer Kicks
• Kicks Japan: Japanese Sneaker Culture
• Supreme
• Sneakers: The Complete Collectors’ Guide
• plus lots more books about urban culture!

FOOD, BEVERAGES & MUSIC

To nourish your inner-self,  you’ll be able to treat yourself to an assortment of soft drinks and beer available on site, and the tastes of of Holy Ravioli and other great food.

During the convention international DJ’s like Marc Hype, Blue, Lovesupreme and Miss Samidi will support the audience with the right music.

SNEAKERNESS FACTS: CONVENTION

• Date: Saturday August 27 2011
• Time: 12:00 – 19:00
• Location: Zuiveringshal West – Westergasfabriel, Pazzanistraat 37, 1014 DA AMSTERDAM
• Convention entry: €3.00
• Website: Sneakerness.com

SNEAKERNESS BEAT BBQ

After the Sneakerness Conventions, starting at 19.30 o’clock, The Sneakerness Beat BBQ will take place at Toko MC. The DJ’s and producers FS Green & Full Crate will frame the entire event with their music.

SNEAKERNESS FACTS: BEAT BBQ

• Location: Toko MC, Polonceaukade 5, 1014 DA AMSTERDAM
• Time: 19:30

AFTERPARTY AT THE MC THEATER

From 22.30 o’clock the official Sneakerness Aftershowparty will take place at the MC Theater / Toko MC. On the line-up is the New Yorker DJ-Legend and sneaker-lover himself Clark Kent. This committed sneaker fan discovered rap superstar Jay-Z. The line-up is completed bythe DJs SP and Victor Crezée. Your host for this evening is MC Lentini.

DJ CLARK KENT

Brooklyn’s finest DJ CLARK KENT learned the art of mixing a the end of the 70’s, from his uncle who was the companion and friend of the first Hip Hop DJ, Kool Herc. Clark Kent celebrated his breakthrough as DJ and producer in the late eighties, with the commercially succesful Remix of “Spread My Wings” by the popular R&B Band Troop. After that came productions for Busta Rhymes, Jay-Z, The Fugees, The Notorious B.I.G., Capone-N-Noreaga and Mariah Carey. Lately, Kent has worked as a spotter famous music-labels like Motown, Atlantic and Roc-A-Fella and provide his scene-knowledge in service of Nike, whose Air Force 1 models he shall own over 1800 pairs.

SNEAKERNESS FACTS: AFTERPARTY

• Location: MC Theater, Polonceaukade 5, 1014 DA AMSTERDAM
• Time: 22:30
• Party entry: € 13.00
• Entry to both events: € 15.00